Endless Summer Search Research
An internal search-demand and product opportunity research tool.
About Endless Summer Search Research
Endless Summer Search Research is an internal market research application designed to identify opportunities for useful web-based tools based on search demand.
The application analyses keyword ideas and historical search metrics to identify searches that may be better served by interactive tools such as calculators, estimators, planners, checkers, selectors, and converters.
The initial research focus is the Australian market.
Current research
Search Demand Research Tool
An internal research tool is currently being developed to identify opportunities for useful web-based microtools such as calculators, estimators, planners, checkers, and converters.
The tool analyses keyword ideas and historical search-demand metrics to understand what users are searching for and to identify search intents that may be better served by an interactive web application.
Initial research is focused on the Australian market.
Google Ads API usage
The research tool may use the Google Ads API for keyword planning and historical keyword research. API data is used internally to evaluate search demand and potential product opportunities.
The tool does not create, modify, manage, or optimise Google Ads campaigns, advertisements, budgets, bids, or customer accounts.
Data use
Research data is used internally for product and market analysis. Google Ads API data is not offered as a data-reselling service and external users are not provided direct access to Google Ads API data.